The history of Concentrol 2018-2020
In previous Research Blogs we have talked about the history of Concentrol, from its origin in 1941 with the founding of Tintas Concentrol, through the constitution of the company and the years of activity until 2016. For more than 75 years, Concentrol has worked to become a benchmark in the chemical sector.
Over time, the company has consolidated at a local and a national level, expanding its facilities and production activity and consolidating throughout the world. The inaugurations of Concentrol-2, Concentrol-3, Concentrol-4 and Concentrol-5, the constitution of Concentrol USA Corporate, and the opening of a new technology center in China, have allowed the company’s solutions to reach more than 82 countries and 5 different continents.
2017 – IMPLEMENTATION OF THE CONCENTROL PARTNERSHIP PROGRAM
The Partnership Program is a program for managing a network of partner distributors that aims to consolidate a lasting relationship and establish commitments with the customer. The program offers a set of commercial, technical and marketing support actions to distributors according to the selected category in order to grow sales and business profitability.
Image 1: Partnership Program Catalog
2018 – INAUGURATION OF THE NEW TECHNOLOGY CENTER IN CHINA – CONCENTROL WUXI NEW MATERIALS
Concentrol continues to bet on sustained growth over time based on its own experience. Going one step further in this direction, during 2018 Concentrol’s new technology center was inaugurated in China.
Image 2: Opening day of Wuxi New Materials
Image 3: The laboratory within the facilities of the technology center
New facilities with a new strategy
2020 – EVOLUTION OF CONCENTROL FACILITIES
Currently, the activity in Concentrol-4 and the flammable warehouse continues. Concentrol-5 already has several facilities, one of which is the applications laboratory. Finally, the Concentrol-6 building, purchased in 2019, is being prepared for future projects.
Image 4: Applications laboratory installed at the end of 2019 in the Concentrol-5 warehouse
Image 5 and 6: Plan and current progress of the construction of Concentrol-4 and the flammable warehouse.
2020 – IMPLEMENTATION OF THE NEW STRATEGIC PLAN
Management establishes a New Strategic Plan (2020-2024) to continue with the clear commitment to a constant modernization and renewal, and to continue with expansion throughout the world. It is also committed to improving the customer experience, renewing the website and the division of activity areas in Performance Materials, Food Processing Aids, Additives and Adhesives.
Image 7: Concentrol launches a new website under the guidelines of being clear, understandable and communicative
Image 8: New structure and naming of Concentrol divisions
During these last two years, at Concentrol we have continued to bet on talent and innovation as the main pillars of growth. Through a constantly evolving strategic plan, the company has implemented the Concentrol Partnership Program and has inaugurated a new technology center in China, one of the most strategic international areas for the chemical sector. On the other hand, the opening of the new website and the new structure of the divisions allows us to improve communication with suppliers, collaborators and customers and to make our products known throughout the planet.
