One of the essential activities of Concentrol is to visit fairs and exhibitions in order to get in touch with the latest developments in the sector and establish business relationships. Due to the Covid-19 crisis, this task had been stopped for a while. However, this September activity has resumed and the China International Industry Fair is an example. The company attended the event on the 15th of September, which is held every fall in Shanghai.

The fair is one of the most prominent in terms of the industrial sector and the manufacture of equipment on a global scale. For more than twenty years, the exhibition has implemented the professionalization, marketing, internationalization, and branding system. In this way, it has managed to confirm itself as an important event for international trade, communication, and cooperation in the industrial field.

China is one of the world powers in the polyurethane and footwear sector. Although the China International Industry Fair focuses on covering the entire industrial sector and not specializing in one in particular, Concentrol was able to learn new ideas and discover the novelties of other business niches, such as industrial automation, energy, IT, and the CNC machine.

Although the fair did not focus on any specific specialization of Concentrol’s divisions, it was an opportunity to learn about the latest developments in the secondary sector and attend one of the most important events in the industry. With more than 2,600 exhibitors and 180,000 visitors, the fair continues to be a mirror of the economic and commercial strength of China, one of the main global engines of the PU industry, with whom Concentrol maintains a series of commercial alliances and collaborations.